Case of studies

eCommerce Sales Increase 310% in 2 Months Using Social Media Marketing

Feature image for eCommerce social media case study

1. Background

Our client sells children’s toys in Europe and the US through their eCommerce website. Before they started working with Exposure Ninja, they were making around 2,800 sales per month through their website.

2. Objective

Our client set us challenging goals and asked us to increase enquiries through their website in the US to 8,000 per month and leads in Europe to 4,800 per month. They also wanted more visitors on their website and tasked us with increasing the number of US visitors by 350% and European visitors by 100%.

3. Strategy

To hit such challenging objectives, we needed to do plenty of work across multiple channels. We worked on a number of different channels: social media (with product outreach), content marketing, SEO, paid advertising and paid social media advertising.

For social media, we decided to limit our efforts to the three channels we thought would be most effective: Instagram, Facebook and Twitter. We had our design team create images to be shared across the accounts and worked hard to identify a tone that would appeal to our target audience.

We also sent free samples of our client’s products to social media influencers who agreed to publish reviews or run giveaways on their profiles and websites. This tactic was super effective and their social channels saw growth and engagement explode.

Meanwhile, our content marketing and SEO teams were hard at work behind the scenes making sure the client’s site was working correctly. The content marketing team wrote and published blogs twice a month, while the SEO team worked on structural fixes and technical errors.

The final part of our strategy was paid advertising. Our PPC team placed advertisements that would be seen by users who were searching for children’s toys on Google. They also helped our social media team by placing targeted advertisements on Facebook and Instagram.

3. Package

Our client started on our “Ninja” package, which is 16 Actions per month. After some promising early work, our client fired their US marketing agency and decided to invest an additional £1,000 per month in their marketing work with Exposure Ninja.

4. Results

As we’ve hinted, our client got results almost immediately. Our headline statistic is the 310% growth in sales, which happened after just two months of work. This took our client from 2,800 monthly sales to 11,500. We also increased the number of visitors on our client’s site from 4,200 a month to 11,200 a month.

But this was supported by plenty of other “smaller” wins. We saw big improvements across all of our client’s social media channels.

For Facebook, we delivered a 1,778% increase in Page Likes and 442% increase in engagement.
We gained 2,327 new followers on Instagram and reached almost half a million people.
On Twitter, we earned a 3,000% increase in mentions and a 385% increase in profile visits.

Our client loved the results. When we asked for feedback, our client said, “I’m very convinced that Exposure Ninja can do a lot for any business”.

SaaS Content Marketing: Conversions Increased 5.08X In 12 Months

Cover image with text, SaaS Conversions Increased 5 times in 12 months

Increasing traffic 245% and conversions 508% in 12 months by getting this SaaS business featured in the Guardian and Entrepreneur

1. Background

This HR SaaS company needed help driving visitors to their website to request a free trial of their software. They requested our help and came on board for a Content Marketing, SEO and PPC campaign.

2. Objective

Because this business had an audience of HR professionals, we identified that the owner’s own experience in HR made him an excellent potential thought leader. We set about planning a Content Marketing strategy that combined making their blog a highly authoritative source of content, with getting the business owner featured on high authority sites.

3. Strategy

The Content Marketing team kicked off by building up a list of websites, magazines and blogs that were read and respected by HR professionals. We focused on writing research-led articles on the company’s specific area of expertise, staying on top of industry trends and news coverage in the sector.

We pitched these article topics to editors, tailoring and Ninja-fying our pitches to match the content and style of each publication. We successfully published articles on a number of smaller — but still influential — websites in the HR sector. We continued to get more and more publications and links every month, including publishing on LinkedIn, the social network predominantly used by HR professionals.

With the foundations laid and the business owner’s name beginning to get traction in the relevant circles, we focused on pitching to the big boys.

Meanwhile, on their blog, we wrote frequent blog posts and guides about different elements of HR. We noticed that a ‘Trends of 2016’ article that we’d written was ranking really well so, at the start of 2017, we wrote an updated version. Before long, this post was ranking top of Google for its target keyword.

Not only do the blog posts we write rank really well and bring in a lot of organic traffic, but they also give the client a lot of credibility when we go out to pitch publications.

4. Results

Some of our articles from the campaign’s first year started picking up hundreds of social media shares, mostly via LinkedIn. As HR professionals picked up the articles through LinkedIn, inquiries about the software — as well as requests for demos — began rolling in.

We then spoke to a journalist from the Guardian’s small business sector. They had seen our client featured in a number of notable publications and asked him to provide a quote for a Guardian feature. The comment was published in an article on the Guardian’s website — and included a valuable backlink to the client’s website.

We later pitched an article to our contact at Entrepreneur, who accepted the company owner as a contributor. His article was published and included a link to the client’s website. The article ranked in over 500 social media shares.

In the campaign’s second year, the momentum continued picking up. Articles on HR and recruitment sites routinely started pulling in over 1,500 shares on LinkedIn and Facebook.

5. What this means

This client is now one of the leading thought leaders in their space, and their site is the top-ranking site in ‘performance management’ (their particular branch of HR). The site’s traffic is continuing to increase every month and, with global visibility, they’re expanding the business and continuing to invest in their Exposure Ninja marketing campaign.