Sonaira Business World was formed solely to attend to the needs of the people than to make money.
The founder of this flourishing business, Sonia Omon-Obehi Ovuehor. A young lady who hails from Southern Nigeria had only eyes and hears for money that the company’s name had to have Naira in it.
The postgraduate student of Igbinedion University, Okada, Edo State, Nigeria didn’t just wake up from her sleep to establish Sonaira Business World, she went through many pieces of training.
From the lessons instilled by her mother, her internship period in the defunct AfriHUB, UNIBEN Branch, to when she joined the Pan African Institute for Entrepreneurship and Community Development where she was tutored in a full course on MSI (Multiple streams of income)
The CEO of Sonaira Business World is still fortifying herself as she recently applied for a doctorate programme at the University of Port Harcourt.
“I regard myself as a lifetime entrepreneur because I derive the utmost pleasure from buying and selling major commodities with a holistic approach. This has given my business our remarkable alias “the jack of most trades”.
Recounting how she started the Sonaira Business World, the lifetime business lady said that the indefatigable zest for multiple incomes came from her growing up, seeing her mother. It was not long, the business became a household because of her desire to having multiple streams of income and skills and the desire to improve daily on each one of them.
“My growing up was quite sweet and sour. On one hand, I had parents who work hard to give me a quality education. On the other hand, it was filled with solitude because I had severe allergies due to my medical history, this made my parents overprotective by shielding me from going out or having playmates. It affected my interaction with people as I grew older and made me develop acute mood swings in my teenage years.”
“It took a lot of personal development and life experiences to shape and mold myself into the woman I am today. I also appreciate my parents, siblings, and close friends for guiding me through the whole reformative process.”
“Over a decade ago, I started business as a very young student. I sold cosmetics, thrift clothes, shoes, and bags. Then worked intermittently during the incessant academic strikes. A major career experience I had was working as an intern in the now-defunct AFRIHUB, UNIBEN BRANCH. It was an ICT company and my computer skills accelerated while working with them and this skill opened windows of opportunities for me after my first degree.”
“After graduation, I worked in a telecommunications company, another construction company, and lastly a beauty company before moving on to birth my own small and medium scale enterprise,” she stated.
Sonaira Business World is a well-thought enterprise because it was designed to solve everyday problems.
Skincare – Formulation of natural skincare products, bulk, and retail supply. Hair- Human hair importation and supply. Fashion- Adult and Children’s fashion. Toys- Adult pleasure toys. Housing- Real Estate Consultation. Haulage- Global Courier & Logistics. Mentorship- Business Mentorship. Drop shipping opportunities for students, fresh graduates, and stay-at-home moms.
“We have been rendering skeletal services since 2015 but started fully in 2017. We’ve experienced enormous challenges, theft, fire incidence, and a lot more. Notwithstanding, we never stop conquering and overcoming. Our clientele base is strong and keeps growing daily. This is the reason we regard our clients as family, ”she stated.
Sonaira Business World is an enterprise form from realistic flames. Miss Ovuehor knew what she was going to tackle in the cause of the business, yet she forged ahead. She has seen different turbulence and conquered. She said that the earliest challenges encountered were gaining customers’ trust since we started as an online store. The second was getting reliable logistics companies.
“We agree that Nigeria is extremely tough for business ventures due to her depreciating economy. Nevertheless, we’ve imbibed an optimistic culture at Sonaira Business World. Our eyes are placed on the future because it’s better to look forward than backward. This spirit and vision have kept us moving on through the toughest times.”
tay focused on our lane, ” she added.
Even during the pandemic that killed not only humans but also several businesses in the world, Sonaira Business World thrived.
“I’m aware that this year’s pandemic has affected several businesses but we’ve been beyond blessed. Our business focuses on beauty and personal care which is a daily necessity for everyone. We have an active online platform for sales and consultations. During the lockdown, we had cases of clients wanting to restock skincare and sanitary products for their entire household at all costs. Our courier partners were also very accessible to quicken delivery methods,” she added.
Though, it was an eye-opener for her.
Sharing what has contributed to the success of her business, she said that modern technology has been resourceful.
“In reality, running multiple businesses is a no brainer for those that understand the dynamics of time. You can’t physically be everywhere at once but it’s possible to monitor several businesses today through advanced technological gadgets.
“An important factor is that every individual is multi-talented, it’s best to pray for discernment in other to know where your talents lie. For me, I don’t see myself as running several businesses, I see myself as having multiple skills and knowing how to apportion time to each one of them periodically.
“A few years ago, I read several books from motivational speakers like Brian Tracy, Robert Kiyosaki and other notable authors, one phrase that kept recurring was ‘multiple streams of income’. Then in 2014, I joined the Pan African Institute for Entrepreneurship and Community Development and we did a full course on MSI (Multiple streams of income). This was when it became so surreal that in today’s world and economic climate, one cannot survive with one income alone, the ability to have various sources of income like I learned as a child is very vital,” she stated.
It is not surprising that Sonaira Business world is successful because the brand is unique and formed of good philosophy.
“My business philosophies are simply: ‘From little acorns do great trees grow.’ ‘Little drops of water make a mighty ocean.’All great things started from a small point. I believe an entrepreneur is one who can make something out of nothing, whether with big capital or not. It’s better to start small, make small mistakes, and learn quickly; than to start too big and make mighty blunders. This is one of the factors of having a sustainable business in this time and age,” she stated.
Sonaira Business World has won many awards including Most aspiring realtor in 2017. Award for excellence and innovation by the Pan African Institute in 2014. Award for excellence presented by Smart woman Nigeria network in 2013 and 2019. Prestigious award Presented to key and fashion & beauty entrepreneurs by Monnel Brand Agency in 2020.
The enterprise is an inspiring muse for young ones in the country and will continue to be because it has not reached its projection.
“I envision Sonaira Business World being a household brand to be reckoned with by all and sundry. I plan to attain prominence in Philanthropy, Counseling, and Mediation in the near future,” she stated.
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